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Scheduled

ICE Barcelona 2027 merch for exhibitors in Barcelona

For gaming operators, studios, suppliers and sports-betting teams that need branded apparel, booth giveaways, lead-capture gifts and VIP kits ready before doors open at Fira Barcelona.

Merch planning for exhibitors

Dates
Venue
Fira Barcelona Gran Via, Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Barcelona

ICE Barcelona is the world's largest B2B gaming event, with 600+ exhibitors across gaming, iGaming, betting, casino, esports, lottery and sports betting. Polish operators and studios attending Fira Barcelona usually prepare larger booth volumes, qualified-lead gifts and tiered VIP sets, and lock production early enough to cover both airline carry and on-site top-ups. Trade entry is free with pre-registration.

Recommended event merch mix

Booth staff apparel

Branded T-shirts, polos and light layers with size allocation for every shift.

High-volume giveaways

Lanyards, tote bags, notebooks, pens and reusable bottles specified for fast booth hand-out.

Lead-capture gifts

Power banks, charging cables and desk accessories reserved for qualified conversations.

VIP and speaker kits

Premium notebooks, drinkware and compact gift boxes prepared by recipient tier.

Production and venue logistics

Freight into Fira Barcelona during build-up and breakdown is tightly scheduled, and Fira's own access rules apply to anything not in traveller baggage. Confirm the freight slot, named receiving contact and on-site access window with the current exhibitor manual before authorising direct venue delivery; a city hotel or a local 3PL warehouse is the safer fallback for early or oversized shipments, and for anything that needs to clear Spanish customs before build-up.

Planning timeline

  1. 6–8 weeks: lock the item list, quantities and print methods.
  2. 4–5 weeks: approve a physical or production-grade sample.
  3. 2–3 weeks: finish production, quality control and recipient labelling.
  4. Final week: reconfirm the delivery window, consignee, stand number and on-site contact.

Frequently asked questions

When should we place the order?

Six to eight weeks gives the safest choice of products and branding methods. Shorter programmes are possible after stock and venue access are checked.

Can the order go straight to the venue?

Only when the organiser or venue has confirmed the delivery window, freight route and named consignee. Hotel or local-warehouse delivery may be safer.

Can we split the order by audience?

Yes. Staff apparel, general giveaways, qualified-lead gifts and VIP kits can be packed and labelled as separate allocations.

Is Corp-Merch a partner or official supplier of the event?

No. Corp-Merch is an independent supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent the event.

Corp-Merch is an independent supplier to participating companies. This page helps teams prepare their own merch for the event; it does not represent the organiser, the venue or any sponsor.

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