What merch looks like inside each kind of company
The vertical pages in this section describe merch programmes the way each kind of company actually runs them, from the hoodies and beanies a Web3 community programme needs to the name embroidery a private bank adds to a client gift.
Shared terms, different programmes
The differences are practical. Individual name embroidery or laser engraving runs at 3 to 7 EUR per unit on top of the item, custom boxes start at 25 pieces with a foil-stamped logo, and the decoration minimums follow the usual split of 25 for embroidery, 50 for silk screen and 1 piece for DTF.
The spend profile is what varies most between the verticals. An enterprise software vendor treats merch as a product adoption and renewal tool, a payments company treats it as an event asset, and a sportsbook treats it as a season launch with a fixed calendar that cannot move.
Twenty verticals
Open the vertical that matches your business and check the lead time and the minimums before you brief us.
Price my programme
Name your sub-sector, the product family and the quantity. We will quote the way your sector usually buys.